Account audits

Systematic review of account structure, keywords, bids, and ad copy to identify performance gaps.

Negative keyword scrubs

Regular search term analysis to eliminate wasted spend and keep campaigns tightly targeted.

Anomaly detection

Monitoring for sudden drops or spikes in spend, impressions, or conversions across all accounts.

Bid strategy

Recommending and adjusting bidding approaches to hit CPL targets by industry and account stage.

Landing page review

Evaluating landing page alignment with ad copy, load speed, and conversion elements.

Performance benchmarking

Tracking CTR, conversion rate, CPL, and impression share against industry-specific targets.