CO-FOUNDER • GENERAL MANAGER • MAY 2022 — MAY 2024
The Brooklyn Group.
Co-founded and launched three hospitality brands from scratch in Medellín — La Casa de Ruby, Taiyaki Medellín, and Konbini.
ROLE
Co-Founder • General Manager
BRANDS
La Casa de Ruby • Taiyaki Medellín • Konbini
TYPE
Hospitality • Brand building • Operations
WHAT I DID
Built three brands from the ground up.
Company formation
Led the legal setup and registration of the business in Colombia, including managing the financial relationship with international investors.
Brand identity
Developed complete brand identities for each concept — name, visual language, color system, typography, and guidelines.
Architectural design & 3D renders
Designed the spatial layout and produced 3D renders for the physical spaces before construction.
Team hiring & onboarding
Recruited, interviewed, and onboarded the full team for each brand, building the company culture from day one.
Operations management
Ran daily operations across all locations — inventory, scheduling, vendor relationships, customer experience, and problem-solving in real time..
Social media & photography
Managed social media strategy and produced photography for all three brands throughout their lifespan.
WHAT WE LAUNCHED
Three brands. Two years. One team.
3
brands launched from scratch
2
years as General Manager
1
city, Medellín
COCKTAIL BAR
La Casa de Ruby
High-end cocktail bar in Medellín's tourist district. Full brand identity, architectural design, and launch from scratch.
DESSERT CONCEPT
Taiyaki Medellin
Japanese-inspired dessert concept. Brand identity, visual design, and full operations management from launch.
COCKTAIL BAR
Konbini Medellin
Japanese-inspired cocktail bar with a twist, guests enter through what looks like a convenience store front. Brand concept, identity, and construction.
Let's build something.