Position

Marketing Assistant

Dates

December 2021 - June 2022

Project Name

Wallivate | Social media content & Email marketing

Developed Skills

• Content creation

• Email marketing (Hootsuite)

• Social media management

• Photography and video 

• Calendar management

While working at Los Patios hostel, I met an American entrepreneur who invited me to join his e-commerce business, Wallivate, as a freelance marketing assistant. The offer was spontaneous but aligned perfectly with my creative and strategic interests, and I quickly accepted. That decision became the start of a high-intensity, hands-on experience in digital marketing within a fast-paced startup environment.

Beyond content design and email marketing, I took full ownership of Wallivate’s visual production pipeline. I planned and directed photo and video shoots from concept to delivery—scouting models, reserving locations, and organising schedules. On shoot days, I worked alongside my boss to capture compelling visuals that I later edited using Adobe Photoshop, Lightroom, and Premiere Pro. Each piece of content was optimised for social media and the website, tailored to platform requirements and campaign objectives.

After publishing, I monitored performance closely, measuring reach, engagement, and conversion to ensure our content delivered real business value. This role sharpened my ability to balance creative direction with marketing effectiveness, always ensuring that visuals weren’t just beautiful but strategic.